EstimatorSponsorship Rate Calculator
Brands are not buying your follower count — they are buying views, attention and trust in a niche. Enter your average views and engagement and get a low/mid/high asking range with every step of the math visible, so you can defend the number in a negotiation.
The multipliers are editorial planning values, labeled as such — there is no official rate card for influence. The base is a cost per 1,000 views ($20 low / $25 mid / $35 high) in line with what mid-size creators commonly report charging in November 2026. Engagement adjusts the result: above 5% adds 15%, under 2% subtracts 15%, because brands pay for attention, not impressions alone. Usage rights (the brand running your video as their ad) are a separate, chargeable thing — never give them away in the base price.
How it works
Rate = average views ÷ 1,000 × base rate per 1,000 views × niche multiplier × content-type multiplier × engagement adjustment × usage uplift. Worked through: 50,000 views × $25 per 1,000 × 1.2 (tech) × 1.0 (dedicated) = $1,500 mid. The low and high lines swap the base rate ($20 / $35) so you can see the full negotiating range. Dedicated content costs the brand your entire audience's attention for a whole video; an integration rents a segment of it, and a mention rents a moment — the multipliers price exactly that difference.
Formula & worked example
Formula: Rate = average views ÷ 1,000 × base rate per 1,000 views ($20 low / $25 mid / $35 high) × niche multiplier × content-type multiplier × engagement adjustment (×1.15 above 5%, ×0.85 below 2%) × usage-rights uplift. Every multiplier is an editorial planning value, shown on the page.
Worked example: 50,000 views, tech (×1.2), dedicated (×1.0), 4% engagement (×1.0): 50 × $25 × 1.2 = $1,500 mid, $1,200 low, $2,100 high.
When to use this
- A brand emails 'what are your rates?' and you need a defensible number today
- You are moving from gifted-product deals to paid deals and need an anchor
- An agency offers a package across several posts and you want the per-post sanity check
- Your views grew and your old rate no longer matches your reach
How to use it, step by step
- Enter your median views across the last 10 posts — not your best video.
- Set your real engagement rate from your analytics, not a guess.
- Pick your niche and the content type the brand is asking for.
- Add the usage uplift if they want to run your content as ads.
- Quote the mid as your ask, hold the low as your private floor.
- Trade scope (revisions, exclusivity length) before you ever trade price.
What the inputs mean
| Input | What it is | Typical values |
|---|---|---|
| Platform | Sets the context brands price against; the math is views-based on all three. | YouTube dedicated videos command the strongest bases |
| Average views per post | What the brand is actually buying. Use the median of your last 10 posts, not the best one. | Brands will check; an honest median survives diligence |
| Engagement rate | Likes + comments + shares ÷ views. The attention quality signal. | Above 5% earns the bonus here; under 2% usually means passive reach |
| Niche multiplier | How much advertisers value this audience's buying intent. | Finance 1.5× down to gaming 0.8× — editorial values, labeled |
| Content type | Dedicated (your whole video) vs integration (a segment) vs mention (a moment). | The single biggest lever after views |
| Usage rights | The brand reusing your content as their ad — separate, chargeable value. | Time-limit it (30–90 days) when you grant it |
Another worked example
An Instagram beauty creator averaging 20,000 views per reel, 6% engagement, quoting an integration: 20 × $25 × 1.1 (beauty) × 0.6 (integration) × 1.15 (engagement above 5%) = $380 mid, with a $304–$531 range. Small absolute numbers at this scale are normal for integrations — the lever that moves them is average views, which is why one strong series is worth more to your rate card than a posting streak.
Frequently asked questions
How much should I charge for a sponsored video with 50,000 views?
On this model, a dedicated tech video at 4% engagement prices at $1,200–$2,100 with a $1,500 mid. The same views in personal finance reach a $1,875 mid; as a 60-second integration inside a longer video, the tech mid drops to $900.
Why do brands care about average views instead of subscribers?
Because subscribers do not watch — views are what the brand is buying. A 500,000-subscriber channel averaging 20,000 views sells 20,000 views. Send brands your last 10 videos' view counts, not your subscriber screenshot.
What is a fair charge for usage rights or whitelisting?
Commonly 20–50% on top of the base rate for a defined period (30–90 days), priced separately and time-limited. Indefinite or perpetual usage should cost far more — you are licensing your face and voice as their ad creative. This calculator adds 30% when you select it.
Should engagement rate change my price?
Yes. A 6% engagement rate means your audience acts on what you post, which is what the brand is really buying; under 2% usually means passive or bought reach. The ±15% adjustment here is deliberately modest — proven conversion history moves real rates far more than any formula.
Is it better to quote low, mid or high?
Quote the mid-to-high with the math ready to show. Brands expect negotiation; opening at your low means settling below it. Anchor on value delivered (views in a niche with buying power) and trade scope — fewer revisions, shorter exclusivity — instead of trading price.
How do sponsorships compare with ad revenue?
One dedicated sponsorship at the mid rate for 50,000 views ($1,500) equals roughly 100,000 long-form views at a $14 RPM, or about 30 million rewarded TikTok views at a $0.05 effective rate. For most creators under a million subscribers, sponsorships are the business; ads are the bonus.
🧾 Invoice the brand properly
Once the deal is agreed, send a clean invoice — our free Invoice Generator makes one in your browser, no sign-up.
Should I publish a rate card?
A range, yes; a single price, no. Publish 'integrations from $X, dedicated videos from $Y' to filter out lowball offers, and keep the top of the range private so strong-fit brands can still surprise you. Anchoring high with the math ready beats defending a low published price.
What if a brand offers product instead of payment?
Price the product at its retail value and compare honestly: gifted product worth $200 against a $1,500 mid rate is a 13% offer. Product-only deals can make sense for products you would buy anyway, early on, for portfolio pieces — but they are a discount, not a different currency.